|
|
|
Central Connecticut Real Estate Agent - Serving Cheshire CT, Southington, Wallingford, Hamden, Berlin, Newington, Wethersfield and All Central CT - Your Real Estate Consultant!
At the March 24, 2009, Realtor.com Marketing Conference
Chris was Presented with the Online Marketing Award of Excellence
Nationally renowned real estate marketing and technology speaker and REALTOR.com® Vice President, Max Pigman, presented Chris K. Canfield of RE/MAX Schoolside Realtors with the “Real Estate Online Marketing Award of Excellence.” The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers.
“There are a few real estate agents who distinguish themselves from other agents by doing significantly more for their sellers. In particular, when the home they are selling is placed on a well trafficked site such as REALTOR.com®, even simple efforts like having more photos displayed, crafting better descriptions, providing 'featured home' status, or adding a full virtual tour, can make a home stand out from competing properties,” says Mr. Pigman.
The excellence award was presented to Canfield at a recent real estate marketing and technology seminar that demonstrated cutting edge techniques for leveraging the Internet and technology in real estate marketing.
“My seller clients appreciate how I can help bring more attention to the unique selling attributes of their home and ultimately help attract more qualified buyers,” says Canfield. “Buyers are also appreciative of a well presented home that has a better description and more ways to learn about the property before arranging an appointment. While it’s certainly an honor to receive this award, I think ultimately it would be a disservice not to make an extensive Internet presence part of your standard home marketing plan. Some day soon most agents will see it as a must-have requirement instead of something special. We’re already seeing that change.”
“The extra steps agents like Chris are taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services,” says Mr. Pigman.
REALTOR.com® is just one of the many ways Chris is leveraging recent trends in home buyer online behavior to his clients benefit.
|
|
